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Advertising execs form the Rotary Club of Cotonou Ife |
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Written by Boris Crestia
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Thursday, 01 March 2012 15:42 |
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T hey are between 25 and 40 years old and a number of them work together in an advertising agency as marketing director, project manager, writer, artistic director. They have previously worked on a couple of Rotary projects supporting its public image and in doing so, they've come to understand the organisation.
"It was a real shock for me when I realized that so many humanitarian services are led by Rotary" Says Wafa, CMO at Gazell Touch, an advertising agency in Cotonou.What’s more, working together as a team on humanitarian projects gave them a taste of charity and generosity, and developting a culture of giving to other and lending a hand to the needy.
"Working with people you really know and appreciate is time well spent. Doing it for a cause like Polio is a precious investment," says Brunell, artistic director in the same advertising agency.The seed of altruism was sown when one of the new Rotarians suggested "let’s help, but this time, as insiders, not outsiders! Look, we could improve this, and manage this like that, and more." |
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Last Updated on Thursday, 01 March 2012 16:04 |
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What Rotary is doing to connect with Generation Y |
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Written by Joe Otin
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Monday, 19 December 2011 08:19 |
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Mombasa Intercity Conference 17th December 2011, Sarova Whitesands Resort & Spa, Nyali, Mombasa.
Joe Otin, Rotary Public Image Coordinator, Africa Area.
 My name is Joe Otin, a member of the Rotary Club of Nairobi East, the coolest club in town, and my classification is media research. I have the honor of serving Rotary International as a Public Image Area Coordinator for Africa for the past 2 years in which time I have learnt more about the our wonderful organization and our members than I have in my 10 years as a Rotarian. My knowledge has been greatly enhanced this year from a number of events.
I was humbled when the RI Director for Zone 20, Sam Owori, invited me to join the training team for the Governor Elects Training Seminar (GETS) for zone 20A that was attended by 12 district governor elects (DGEs) for around Africa, including our very own first ever lady governor for district 9200 Geeta Manek, as well as 3 governor nominees. As much as I was a trainer focusing on successful public image, I learnt more overall from the DGEs than they learnt from me. At the end of the session they committed to working together on the largest multi-district PR grant ever in Africa in 2012-13.
I attended two Reach Out To Africa (ROTA) committee meetings in Ghana and Mauritius where the Rotary International President Kalyan Banerjee and other dedicated Rotary leaders considered the future of Rotary on the continent and developed challenging goals which are based on the strategic plan of Rotary International; strengthening clubs, increasing humanitarian service and improving the public image of Rotary.
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Telling the Rotary Story |
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Written by Joe Otin
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Wednesday, 16 November 2011 18:52 |
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3rd November 2011
 Rotary's brand is confusing to everyone but Rotarians. How often have you heard these words, "I know of Rotary, but I don't know what they do!" or "My father was a Rotarian and all I remember was that he had to go for lunch with his old buddies every week".
We have a legacy of being discrete, which has been ok in the past, but with all the activities competing for the attention of young people today, if we are not visible, we don't exist, and if we don't exist in their minds, we will ultimately fail to exist.
That our organizations future is in jeopardy has brought about discussions initially, then initiatives and finally structures to see through the revitalization of Rotary in the long term. A fully functional PR division with PR professionals, media and corporate relations specialists; district and club PR committees, and the Rotary Public Image Coordinators are now at your disposal and are working consistently to improve the image of Rotary across the globe.
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The joy of being a Rotarian |
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Written by Carole Kimutai
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Wednesday, 16 November 2011 14:42 |
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“Not all of us can do great things. But we can do small things with great love.” ~ Mother Teresa
Fifteen months ago, I added one priced item to my jewellery box. That item is my Rotary pin. I wear it everyday because it defines who I am. I used to associate philanthropy with Warren Buffet, Bill Gates and other well-heeled individuals who give billions of dollars to charity. I saw philanthropy as something done by self-actualised individuals. However, about three years ago, I got involved with a charity, Mukuru Promotion Centre (MPC), run by the Sisters of Mercy. I did not win the lottery or stumble into wealth, but I met a friend who showed me what philanthropy is all about. Through her actions, I was able to understand that you do not need to be wealthy to help the less fortunate in society.
After retiring from a multi-national company, my friend Jennifer, decided to dedicate one day in a week to serving at MPC. Jennifer has a business background and spends every Thursday doing administrative or manual work.
Last year, she helped to fill MPC’s compound with gravel so that the school children would not get muddy as they went to school. Using her vast business knowledge, Jennifer drew up a strategic plan for MPC and prepares the annual accounts making MPC probably the only charity in East Africa that shares its accounts with the public and donors. Financially, Jennifer and her husband sponsor several children at various levels of education and also fundraise from their friends and family in Kenya and Europe.
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Last Updated on Wednesday, 16 November 2011 14:45 |
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Rotary funds 1.2 million dollar response to polio case in Kenya |
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Written by Joe Otin
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Friday, 07 October 2011 08:38 |
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Partners UNICEF and WHO to conduct immediate immunization activities in high-risk areas
 Evanston, Ill., USA (October 6, 2011) – In response to a recent case of wild poliovirus in Kenya, Rotary is providing a total of US$1.2 million in grants to the World Health Organization for countrywide polio immunization campaigns.
Kenya held its first vaccination round in response to the recent case in five counties of two districts surrounding the case (24-28 September). Two additional rounds will cover 67 high risk districts, including Nyanza, on 22-26 October and 19-23 November. More than one million children are targeted during the response campaign.
The only case reported in the Horn of Africa this year was 30 July in Nyanza Province, on Lake Victoria, western Kenya. The Horn of Africa was previously polio-free.
Outbreaks of imported cases are not uncommon during eradication efforts, underscoring the critical need to stop polio transmission in the remaining polio-endemic countries: Afghanistan, Pakistan, Nigeria and India.
A highly infectious disease that most commonly affects children, polio can cause paralysis and sometimes death. As there is no cure, the best protection is prevention. For as little as 60 cents worth of vaccine, a child can be protected against this crippling disease for life.
With its spearheading partners in the Global Polio Eradication Initiative—the World Health Organization, the US Centers for Disease Control and Prevention, and UNICEF—Rotary’s commitment to end polio spans nearly three decades. Since 1985, Rotary has contributed more than $1 billion to polio eradication.
Rotary is currently working to raise an additional $200 million in response to a $355 challenge grant from the Bill & Melinda Gates Foundation. The resulting $555 million funds polio eradication activities in the remaining endemic and high-risk countries.
Besides raising and contributing funds, the million men and women of Rotary have volunteered their time and personal resources to help immunize more than 2 billion children in 122 countries.
Rotary International is one of the world’s largest non-profit humanitarian service organizations. It is comprised of 1.2 million business and professional leaders in more than 200 countries and geographical regions. In addition to polio eradication, Rotary members initiate community projects that address many of today’s most critical issues, such as clean water, health, hunger and the environment.
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